Two tips for those who want to hire a business coach

If you own a business and feel that a business coach could help you to improve it, here are some a few tips to take note of when you need to hire this person.

Be candid about your business-related concerns and flaws

You will need to be quite forthcoming about the worries you have about your business, as well as its flaws. Deciding not to disclose certain facts about your enterprise due to potential embarrassment will prevent the business coach from helping you. For example, if you explain to the coach that you're feeling totally overwhelmed by your responsibilities and you have no time to come up with new business ideas, then they might advise you to start delegating some of your daily workload to your management team.

However, if you fail to mention that you haven't delegated these tasks to this team before because, for example, you don't trust some of these team members to do the work properly, but you haven't had the courage to confront these employees, then you may feel unable to follow this advice. In this situation, you would need to be honest about the issues you've had with your team and about your own fear of confrontation. If you are upfront about this, the coach could then help you to get to the bottom of these trust issues and offer some advice on how to have this discussion with your management team in a productive and non-confrontational manner. For instance, they might point out that the management team are unable to do certain business-related tasks as well as you because you haven't taken the time to really show them how.

Give their advice a try even if you're sceptical

It's also vital to give the coach's business advice a try, even if it contradicts your own beliefs regarding how to handle certain matters. For example, if you've only ever advertised your business on traditional forms of media, like television channels and newspapers, then your coach might suggest that you try paying influencers to advertise your enterprise's services or goods. Or, they might tell you to set up your own business accounts on some social media platforms and start posting on them regularly.

If you run a very traditional business and don't use social media much in your own life, then you might be a bit mistrustful of this very modern approach to marketing. However, having faith in your coach's business expertise and taking their advice could result in some of the millions of people who have social media accounts utilising your services or buying your products. Marketing your enterprise on social media can also be a lot more affordable than paying for large ads in newspapers or on television channels and so could also potentially lead to the expansion of your profit margins.

For more insight, contact a business coach.

About Me

Choosing a new business model

We have been in sales for a long time and while our business model has been pretty good, we know that there is a lot more potential for us in sales if we can expand our sales horizons to include some of the newer channels for sales including social media channels and promotional materials. It is interesting to see the different techniques and how well they work at connecting us with different sections of our target market. This blog has some tips on how to look for a new sales model for your business and how to check the effectivemness of different models in trials.